|
Message or topic
|
Target Audience
|
Type of Material
|
Quantity or Frequency
|
Estimated Cost
|
Dissemination Scheme
|
Monitoring and Evaluation Scheme
|
|
“OSH makes good sense- Zero Accident for you, your family, your community”
|
OSH professionals; establishments;
Employer and worker groups; DOLE R.O.s
general public, other stakeholders
|
ZAP and GKK
- brochure
|
2,000 pcs. of GKK brochure;
5,000 ZAP
|
|
DOLE ROs (inc.ZAP focal and LIOs)
PEZA /other eco. zones
Industry sectors/asso
Employer & labor groups
PIA and media.
|
No. of inquiries on ZAP and GKK
|
|
-same as above-
|
|
- posters/hang tags
|
6 large
15 big
|
|
DOLE R.Os and OSHC
Selected eco zones
Media
|
No. of inquiries on ZAP and GKK
|
|
11th NOSH & 6th GKK
|
|
- news ads
|
full page ad
|
P200,000
|
Phil Star (October 2008)
|
No. of requests for interviews from media; follow-up press releases;
No of inquiries
|
|
Various OSH /ZAP concerns
|
|
- newsletter
|
2 issues at 5,000
|
P400,000
|
All regions (LIOs and ZAP focal pax)
PIA and Media
Academe
Industry associations
Labor & employer groups
|
No.of requests for inclusion in the subscribers list
|
|
-same as above-
|
|
- comics*
|
4 types
|
P100,000
|
-same as above-
|
Written
feedback
|
|
-same as above-
|
|
- radio dramas*
|
10 new
distribution of current radio dramas to the regions
|
P220,000
|
-same as above-
|
No. of inquiries and feedbacks
|
|
Drug-free workplace
(possibly DDB funds)
|
Same as above
|
- documentary*
|
1 video documentary
|
P350,000
(c/o ANC)
|
Airing in ANC
Use in info activities
|
Feedback from audience
|
|
Various OSH concerns
|
-same as above
|
-animation*
|
-1 OBB
|
P70,000
|
For use in all info activities
|
-do-
|
|
-same as above-
|
-same as above-
|
-radio/TV guestings**
|
UNTV guestings (25X T P15T)
DZRV guestings (P5,500 x 40)
|
P375,000
P220,000
|
Airing over UNTV & DZRV
|
-do-
|
|
c/o theme of the Congress/ZAP/
GKK
|
-Students of art schools as pax to the contest;
-Students in other schools as target audience
-same as above_
|
Painting Contest
|
-1 time only;
|
P50,000
|
Outputs will be used in info packages/
materials
|
-do-
|
|
-same as above-
|
OSH professionals; establishments;
Employer and worker groups; DOLE R.O.s
general public, other stakeholders
|
Press Conferences, ZAP Forum (Cebu, CDO, Legaspi, Iloilo)
|
- 4 times -
|
P100,000
|
4 priority regions
|
No. of queries & feedbacks from audience
|
